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Apple 1977

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Returning to the playful, disruptive mentality of early Apple Branding and bringing it into a contemporary space seeing what modern would look like if they never left the rainbow behind.

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Oct 2020

Branding, Video‏

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Additional language geared towards the users that are more than users.

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These are not just machines to

so many people, so why not make them customizable.

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Culminating in a line of all new Macbooks in full technicolor to truly make your Macbook yours.

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